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'I've booked Taylor Swift, Kim Kardashian and Michael Jackson – here's how I provide A-list service'

Business advice
Harry Kemble
18 March 2026

In 2004, Siobhan Byrne opened Dublin-based agency Adams & Butler. Two years later, she had booked her first celebrity client. She talks TTG's Harry Kemble through her remarkable career – and what other agents can learn about booking travel for famous faces.

Siobhan Byrne, Adams & Butler
Credit: Adams & Butler

Siobhan Byrne, Adams & Butler's founder and CEO, reckons she and her team have made more than 100 bookings for celebrities since 2006 (Credit: Adams & Butler)

When Siobhan Byrne founded luxury travel agency Adams & Butler in 2004, she didn't anticipate booking quite so many celebrities.

Given the rise of the Irish film industry, she expected one or two, but not the 100-odd bookings Byrne estimates she has personally handled over the past more than 20 years.

Talking at pace, Byrne tells TTG how booking breaks – both domestic and overseas – for megastars all began.

In 2006, Michael Jackson was in Ireland while the Ryder Cup golf tournament was taking place in County Kildare, west of Dublin, where Adams & Butler is based.