Skip to main content

'The missing piece of our puzzle': InsideAsia names India as its first new destination for three years

India
James Chapple
2 September 2025

InsideAsia has named India as its first new destination for three years, hailing it "the missing piece in its Asia puzzle".

India Kite Festival InsideAsia

InsideAsia aims to get under the skin of India with its new programme

The cultural adventure specialist, part of Inside Travel Group (ITG), has debuted a range of 12 itineraries, which it said went "way beyond" India's cultural triangle.

In early 2024, the operator brought in India specialist of more than 20 years Jess Andrews to work on the launch. “India is a sleeping giant," said Andrews, ITG's south Asia programme manager.

"It’s a place of almost endless adventure and diversity, which has been so under-serviced by the majority of the UK travel industry for many years," said Andrews.

Andrews, who has previously worked with Ampersand and Abercrombie & Kent, was tasked with developing a "standout" India programme for the brand.