Jim Eastwood takes up the newly created role of UK Chief Executive, overseeing both corporate and leisure businesses, strengthening the group's focus on franchise recruitment and expanding the Travel Counsellor community.
Eastwood, who was previously Global Sales Director, appeared on hit BBC show The Apprentice in 2011.
Kirsten Hughes, meanwhile, has been appointed Group Chief Commercial Officer. Previously UK Managing Director and Chief Commercial Officer, Hughes's remit will take on a global dimension.
