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Travel and tourism ministerial merry-go-round continues after Keir Starmer's reshuffle

Government
Rob Gill
12 September 2025

The travel industry has yet another tourism minister to work with after Stephanie Peacock became the latest to be parachuted into the role, while the cruise sector has a new maritime minister to get to know.

New maritime minister Keir Mather and tourism minister Stephanie Peacock
(Credit: Parliament.uk)

New maritime minister Keir Mather and tourism minister Stephanie Peacock (Credit: Parliament.uk)

Peacock, who is the MP for Barnsley South in Yorkshire, takes over from Sir Chris Bryant, who has moved over to the Department for Business and Trade.

It comes after prime minister Keir Starmer was forced into a reshuffle, prompted by the departure of deputy prime minister Angela Rayner last Friday (5 September). A new aviation minister is yet to be announced.

Bryant had only been in post for just over a year, but nonetheless became the first tourism minister to say he considered outbound travel to be as important as the inbound market.