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Outbound travel 'as important as inbound', insists tourism minister

Government
Gary Noakes
11 June 2025

Tourism minister Sir Chris Bryant has said he regards outbound travel to be as important as inbound – the first in the role to make the claim, according to Abta.

Chris Bryant, Tourism minister, November 2024

Sir Chris Bryant spoke at Abta's Travel Matters seminar in London on Wednesday (11 June)

“Inbound and outbound tourism are equally important," Bryant told Abta’s Travel Matters conference on Wednesday (11 June). "In fact, there are a lot of areas where you cannot get inbound without outbound, and the more the two can work together, the better.”

Bryant acknowledged there were regional airports that would not be viable without outbound tourism, on whose flights inbound tourists also travelled. He pledged to “sort out a whole series of things about regional airports which will benefit outbound” as part of his ambition for the UK to receive 50 million visitors by 2030.