Agents were pipped to the top spot in Barclays latest monthly Consumer Spend Report by the digital content and subscriptions category. The boost for agents came despite December being the eighth consecutive month in which essential spending fell back.
Growth in consumer card spending decreased by 1.7% year-on-year in December, a more significant decline than November's 1.1%. It marked the greatest annual fall in spending since February 2021 (-9.5%), as consumers continue to combat rising costs by making and planning cutbacks.