Vishal, who has worked for Travelpack for more than 20 years, will assume control of the "full strategic direction of the business", working alongside his father Ashok, who is the trade-first operator's Chair.

In his new role, Vishal will lead on a three-point strategic growth plan, which includes a pledge to strengthen Travelpack's ties with the trade.

Travelpack said Vishal had played an instrumental role in the business's commercial growth and leading its "aggressive" expansion strategy.

Focuses will include accelerating Travelpack's digital transformation, scaling global trade partnerships, and bringing forward AI-powered tools for the operator's trade partners.

Vishal said it was an honour to take on the top role at a "pivotal time" for the business.

"Our recent growth is a direct result of our relentless focus on trade partnerships, exceptional product breadth, and operational reliability," he said. "Looking forward, our focus is on rapid, sustainable expansion.

"We are making major investments in AI and cutting-edge digital technology to equip our travel agent partners with the fastest, most intelligent packaging tools in the market.

"Combined with expanding our global product footprint and deepening our key supplier relationships, we are positioning Travelpack for a bold new era of growth.”

Ashok Patel added: “Vishal’s vision, commercial acumen, and deep dedication to Travelpack have been the driving forces behind our recent trajectory. His promotion is a natural evolution that reflects total confidence in his ability to steer our continued expansion.

"Under his leadership, Travelpack will continue to scale ambitious new heights while remaining fiercely committed to the trade-first values that have defined our success for over four decades."