Egypt's El Gouna is ready to deepen its engagement with the UK travel trade – and has hinted the UK could potentially become its top source market over the coming years.
El Gouna has two 18-hole championship golf courses
The Red Sea destination, which welcomed around 100,000 British visitors in 2025 making it one of its top five markets, launched a five-part training course to agents last year, has struck up a partnership with Hays Travel and hosted several agent fams.
It has also been quietly forging ties with some of the UK's largest trade-facing operators through joint marketing campaigns, notably easyJet holidays.
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