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'We didn't want another family-run business like ours to close,' says JF Travel boss after acquiring Northcoast Travel

Interview
Dea Jusufi
31 December 2025

Northern Ireland's JF Travel has acquired another independent just a few miles from its Coleraine HQ – a move that secures the future of a business JF boss Jonny Fielding says he has coveted since he started his own agency.

Jonny Fielding with Northcoast's previous owner
(Credit: Jonny Fielding)

The sale was finalised just last week (Credit: Jonny Fielding)

JF's managing director Fielding told TTG how Northcoast Travel, which has been operating in Portrush for more than 25 years, had been on his radar for a long time. 

“I grew up a few miles away from the shop, so I’ve known about Northcoast since I was a boy,” he explained. “I’ve wanted to own it since I started my business, which would have been in my mid-20s.”

The sale was finalised earlier this month, although the two businesses had been in negotiations since September, according to Fielding. The newly-acquired shop currently has three staff, including previous owner Jenny Elliot, who is staying on part-time as an agent.