Abu Dhabi Department of Culture and Tourism (DCT) has unveiled its ambition to become a year-round holiday destination, moving away from its reputation of being only for winter breaks.
Abu Dhabi (Credit: iStock / EXTREME-PHOTOGRAPHER)
This latest move is part of Abu Dhabi’s Tourism Strategy for 2030. Launched two years ago, the strategy aims to increase international visitors to 39.3 million in 2030, up from 24 million in 2023.
The UK is one of Abu Dhabi’s key markets seeing year-on-year growth, up 12%, while India remains the number one market, up last year by 40% and 20% in 2025.
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