Launched in 2017, Holafly offers unlimited data plans valid for up to 90 days across more than 200 destinations.
The company is now seeking to expand its footprint within the UK travel trade having already partnered with more than 3,000 travel agencies worldwide.
“We offer a dedicated reseller and distribution partner programme that provides the trade with competitive commissions,” Ricardo Rodriguez, head of B2B sales and partnerships, told TTG at WTM London.
"Our centralised platform allows agents to easily manage and deploy eSIMs for both corporate and leisure clients – turning mobile data management from a potential headache for travellers into a profit centre for the agent.”
Rodriguez is confident about agents’ interest in Holafly, hailing the trade as a “core pillar" of its growth.
“The traditional travel industry, from large corporate travel managers to retail travel agents, recognises the strategic advantage of providing seamless, worry-free data solutions,” he added. “If you are a travel agency, it’s a simple product you can sell to your customers: peace of mind.”
Rodriquez said Holafly is also focused on normalising the use of eSIMs, calling them “a crucial component of modern travel".
UK a top priority
Holafly claims strong growth over the past five years, recently surpassing $500 million in cumulative revenue.
Rodriguez attributes this success to “the global mass adoption of eSIM technology” and an increasing consumer demand for digital convenience.
Lifestyle shifts have further accelerated this trend, with more travellers working remotely or blending work with leisure. “Traditional roaming simply can’t deliver the reliable, unlimited data that today’s digital nomads and remote workers require,” Rodriguez said.
Holafly is keen to reinforce its presence in English-speaking markets, with the UK now a top priority for expansion.
“We are significantly investing in strategic partnerships with key players in the travel ecosystem, including affiliates, resellers, and content creators who can articulate the value of eSIMs to their audiences,” Rodriguez said.
“We are also enhancing our digital footprint by scaling our high-quality content and focusing on localising the experience to meet the specific needs and search behaviours of UK travellers.
"Finally, we are strengthening our global team with senior talent focused explicitly on these high-growth regions to ensure execution excellence.”
