Speaking to TTG at WTM London, Mohamed Mehdi Haloui, director general of the Tunisian National Tourism Office, attributed the growth in British tourists to increased airlift.
EasyJet now flies to the country year-round, enabling Tunisia to spread tourism throughout the year and allowing hoteliers a more sustainable year-round business model.
Haloui also acknowledged value as a key driver, referencing UK cost of living pressures. He said Brits were increasingly looking for more affordable holidays, and insisted Tunisia offered more competitive pricing than other Mediterranean destinations.
