Visit Oman managing director Shabib Al Maamari said there was a race to acquire new source markets in the region. “It is becoming more aggressive,” he said.
“Destinations are not just marketing, they are buying the source markets. For example, they look for an operator that has done a good job and buy it or take a share.”
This tactic, he said, guaranteed feed for airlines and guests for hotels in emerging destinations.
Al Maamari was speaking during The New Travel Powerhouses panel discussion at WTM London. He described Oman as “the best-kept secret in the region”.
