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'Governments have all the tools they need to tackle overtourism today,' WTM London hears

Overtourism
Harry Kemble
6 November 2025

National governments have at their disposal "most or all of the tools" they need to regulate overtourism today, a WTM panel has argued.

Rethinking overtourism
Credit: WTM London

The panellists pick out examples of countries that have successful eased overtourism pressures on its local communities (Credit: WTM London)

Thursday's "Rethinking overtourism: are we ready for real accountability?" session saw Chris Fair, chief executive of tourism strategy firm Resonance; Jo Reeve, Intrepid Travel's UK and Ireland general manager; and Tolene van der Merwe, the Malta Tourism Authority's UK and Ireland director debate the countries they felt had been successful at easing pressure on its communities.

Reeve highlighted Venice and Copenhagen as "good examples" of where governments had taken the right action to regulate the flow of tourism.