Some 550,000 Brits visited Las Vegas last year – only just over three-quarters (78%) of the pre-pandemic total recorded back in 2019.
Fletch Brunelle, vice-president of marketing, Las Vegas Convention and Visitor Authority, told TTG at WTM London this week: “We want to attract more visitors from the UK, but it’s challenging because other markets like the Far East are providing great value.”
Compounding the downturn is the drop in Las Vegas’ top international market, Canada, and the shrinking of the US domestic market.
