Buddhika Hewawasam, chair of Sri Lanka Tourism Promotion Bureau, said the campaign concept is still being finalised but will focus on presenting less well known areas on the island.
Total visitor numbers during the first nine months of the year ran to almost 1.7 million, which includes 160,000 from the UK making the UK Sri Lanka's second-largest source market this year to date.
Hewawasam said the island had seen particularly strong visitation from younger travellers. “Visitors aged under 30 has been one of the largest growth segments for us, attracted by our adventure and surfing opportunities,” he said.
