During a Destinations with Heart panel session, Iceland, Thailand and Malta highlighted how they have used travel and tourism as a force for belonging, connection and shared humanity, earning plaudits for their vision and leadership.
Hanna Katrin Frioriksson, the Icelandic government's minister of industries (tourism, fisheries and agriculture), said her country increasingly felt that offering a tourism product from the heart was valued by its foreign guests owing to the number of active localised conflicts around the world and rising tension between global superpowers.
