Our contribution extends to every single local authority in the UK, with our cruise bookings generating £112 million annually in travel agent commission fees. These agents are not just intermediaries; they are pivotal players in the broader economic eco-system, fostering growth and stability within the UK. Over 700 calls into UK ports in a year, across our portfolio of brands, will result in a more than £2.5 billion contribution to the overall UK economy over the next five years. 

High street travel agents have long been a cornerstone of the travel industry. Their deep-rooted presence in local communities provides a tangible connection between consumers and the rich array of travel experiences available through companies such as our portfolio of cruise brands, which include P&O Cruises and Cunard.

The trust and personalised service offered by these agents is unparalleled, and our travel agents partners continue to play a crucial role in guiding our potential guests through the myriad of options available, ultimately resulting in higher conversion rates for bookings.

From an economic standpoint, the importance of high street travel agents cannot be overstated. Our Carnival UK report highlights that a significant portion of bookings comes via these agents, underscoring their relevance even in an increasingly digital world. This trend speaks volumes about consumer behaviour and preferences, illustrating that many hundreds of thousands of consumers still value the expertise and personalised touch provided by high street travel agents and homeworkers.

The economic impact of these bookings extends far beyond the travel agents themselves. When a booking is made through an agent, the ripple effect is felt across various sectors of the economy. From increased revenue for cruise lines to boosted business for local suppliers and service providers, the entire supply chain benefits. This, in turn, translates to job creation and sustained economic activity, reinforcing the role of high street travel agents as vital cogs in the economic machine.

Moreover, high street travel agents contribute to the UK economy through their role in promoting domestic travel. By promoting UK-based cruises such as ours, which homeport in Southampton, these agents help retain tourist spending within the country. This is particularly important in the current economic climate, where promoting local tourism can provide a much-needed boost to the economy.

As we look to the future, it is clear that high street travel agents will continue to play an indispensable role in the travel industry. Their ability to adapt and innovate in response to changing consumer demands ensures their continued relevance. For instance, many travel agents are now integrating digital tools and platforms to complement their traditional services, offering a hybrid approach that caters to a broader audience.

We now have the hard evidence that contributions from high street travel agents are also integral to the economic fabric, driving growth and stability across multiple sectors. Their continued success is not just beneficial for the travel sector but for the broader UK economy as well. Long may it last.

Paul Ludlow is president of Carnival UK and P&O Cruises.