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Dame Irene Hays raises 'possibility' of Hays Travel acquiring another OTA next year

Online Travel Agent (OTA)
Harry Kemble
18 December 2025

Dame Irene Hays says it is "a possibility" her agency business may soon buy another online travel agency having learnt "stacks" from Cruise.co.uk since Hays Travel acquired its parent Victoria Travel Group last summer.

Hays Travel chair Dame Irene Hays
Credit: Steve Dunlop/ Clia

Hays Travel owner and chair Dame Irene Hays explained her agency had learnt 'stacks' from Cruise.co.uk since it acquired the OTA business last summer (Credit: Steve Dunlop/ Clia)

In late July, Hays Travel bought Victoria Travel Group to spearhead its expansion into the online cruise-selling market.

Speaking at the Clia Forum on Wednesday (17 December), Dame Irene revealed Hays Travel assessed "the relative benefits of acquiring one or more [cruise OTAs]".

"In my opinion the best way to learn about a business is to immerse yourself in it," she said.