Claire Oliver believes the Nordics region has huge potential because of the type of holiday she can sell there – a holiday away from the white noise of the world, one that provides a therapeutic immersion for clients, in nature, in soft adventure, in an authentic lifestyle. And that is precisely, she says, the direction that client demand is travelling, particularly for the younger generation.
‘In my 40 years as a travel agent, I’ve never been more wrong about a destination’
Selling tips
Katherine Masters
20 February 2026
Claire Oliver, managing director of Luxury Dream Holidays, reveals why she considers the Nordics to be a strategically important region for the future of her travel business
© Claire Oliver
When Claire visited Estonia, she discovered a vibrant capital city and a huge wellness potential in the country as a whole
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