ao link
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
User Menu
Remember me

New to TTG?

Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

Exploring Champagne's sparkling tourism offering

Champagne is famed for its picturesque landscapes
Champagne is famed for its picturesque landscapes

Dom Perignon, Bollinger and Louis Roederer are but a few champagne brands clients may have heard of and possibly enjoyed on special occasions. However, the region where the fizz is produced remains an enigma to many Brits.

Situated less than 100 miles east of Paris, Champagne is famed for its Gothic cathedrals, sparkling white wines and picturesque landscapes. Its vineyards, spread across 320 villages and five departments – Marne, Aube, Aisne, Haute-Marne and Seine-et-Marne – offer ample opportunities for tasting sessions.

To strengthen Champagne’s reputation for wine tourism and bolster the UK market, which currently represents a third of all foreign visitors (more than 200,000 arrived in 2018), the Regional Tourism Agency of Grand-Est has partnered with growers’ association Comite Champagne to create brand “La Champagne, refined art de vivre”.

“We want to develop our own identity and find our place on the map as a boutique destination,” said Vincent Perrin, director general at Comite Champagne, when I met him recently.

More than 90 partners have united under the new banner, including champagne houses, growers, hotels, cultural sites and local tour operators, to offer enhanced experiences to visitors.

To continue reading...

Please log in below or join now for access.
For assistance contact

Our Next Events

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU