As the UK trade waves goodbye to 2020 and its challenges, Abra Dunsby reveals some of the burgeoning traveller trends to tap into to help make next year a success
While the travel industry might be itching to see the back of 2020, it’s important to look at how the coronavirus pandemic has shaped consumer behaviour, and will continue to do so long after a vaccine has been distributed.
The virus has forced us all to slow down, make the most of small freedoms – such as walks in the great outdoors – and reflect on our own lives, as well as how our actions impact the planet.
These considerations are likely to influence how we travel in 2021 and the years to come, with clients likely to seek kinder, more meaningful and authentic travel experiences that they can share with the loved ones they’ve missed this year.
Whether that means opting for more responsible holiday choices or enjoying once-in-a-lifetime trips, one thing is for certain – travel in 2021 will be more considered, and cherished, than ever before.