Alcohol-free travel club strikes chord with agents looking for night off booze

Agents

Emma Dooney

27 January 2026

The Travelcohol-Free Club’s events have been attended by hundreds of advisors and suppliers over the past year.

Large group of smiling people in hotel conference room — Theo Hitchcock, front row, second left, says TTFC has been embraced by drinkers and non-drinkers alike

A booze-free travel club has gained popularity with drinkers and non-drinkers alike since launching last year.

Founded by Little Emperors’ Theo Hitchcock in March 2025, The Travelcohol-Free Club [TTFC] was born after the luxury travel specialist recognised a lack of alcohol-free networking spaces within the industry.

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