The adventure touring company has unveiled its National Geographic Signature with G Adventures collection, expanding its longtime collaboration with National Geographic Expeditions to target the luxury traveller. 

Designed for clients seeking high-end experiences that also benefit the local economy, Signature will launch in January 2026 with 29 trips, in destinations like South Africa, Peru, Jordan and Central Asia. For the first time ever, it will also be taking travellers to Palau. 

“It’s something no one has ever done before,” Bruce Poon Tip, founder of G Adventures, told TTG Luxury. “When we’re done with it, it will be a product that doesn’t [currently] exist on the market.”

All tours will feature curated itineraries, the guidance of world-leading experts and exclusive access to special places.

Travellers will also stay in handpicked five-star accommodations, most of which will be independently-owned boutique hotels. Other luxury components include 24/7 pre-trip concierge, private transfers, personal meet-and-greet services. Like many premium travel tours, group sizes will be kept small with a limit of 22 travellers. 

What sets the programme apart from its competitors, however, is its emphasis on “community.” 

“There’s lots of luxury tours but for us, what we’re trying to do is bring more of a community element to it,” Poon Tip explained. “This is two of the greatest travel brands coming together, to see how we can blend community tourism with luxury.” 

The venture comes just a few years after the launch of Geluxe, G Adventures' most successful programme to date. The collection is known for its active tours and premium accommodations, and was originally marketed at travellers over the age of 40 who desired more comfort during their trips. 

Poon Tip emphasised that ‘Signature’ will be very different from Geluxe, with far more focus on cultural immersion rather than rigorous activity. The hotel quality will also be elevated, though not at the cost of the experience or the local economy. G Adventures remains committed to protecting its average Ripple Score of 92, which means that 92% of the money it spends in destination to operate tours goes to local businesses and services. 

Poon Tip added that while the brand will always select the “best accommodations available,” for Signature tours, it will never eliminate a destination for failing to offer five-star product. 

“There are luxury brands that won't take passengers to a certain place if they can't deliver those luxurious creature comforts,” he said. “But I think that luxury travellers are very discerning. I don’t think they necessarily want to be pampered all the time because they also care about learning and experience.”