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‘High-net-worth travellers are savvy, not stingy’ – how agents can help clients maximise value

Luxury
Emma Dooney
9 September 2025

With luxury travellers increasingly using hacks to avoid overspending, the role of the travel advisor is fast evolving. 

Michelle Woodley, president at Preferred Travel Group
Preferred Travel Group

"Advisors have always re-invented themselves," says Michelle Woodley, president at Preferred Travel Group (Credit: Preferred Travel Group)

Travel advisors must develop their skillset to meet the needs of today’s luxury traveller, new research has revealed. 

 

According to the 2025 Luxury Travel Report by Preferred Hotels and Resorts, a whopping 85% of high-net-worth travellers are now employing ‘hacks’ to save money on their trips.