The agency says the new dual-tier membership fee model will give clients more control over their trips and will “simplify travel and create journeys that offer decisively personal, immersive, and transformative experiences”. 

“We wanted to create a membership model that comprehensively serves the diverse wants and needs of luxury travellers,” said James Turner, founder of 360 Private Travel. “Our tiered approach enables people to craft exactly what they want from their travel experiences so they can be free to enjoy themselves fully.” 

The first membership level is the 360 Hotel Collection, which Turner said would offer clients exclusive access and benefits in around 4,000 luxury hotels worldwide. For £150 a year, members will have access to more than 30 hotel brands, including the likes of Belmond, Four Seasons and Mandarin Oriental, as well as independent boutique and privately-owned properties. 

The hotels within the Collection extend exclusive benefits to members, such as complimentary daily breakfasts, room upgrades, early check-in, late check-out, and up to $200 credit per stay, all of which are bookable on 360’s app. 

Two-tier plan 

The next tier jumps to £1,200 per year, for which customers can join the 360 Private Travel Club, the benefits of which include custom itinerary planning and personal travel designers who remain in contact with the client throughout their trip. 

Members at this level will be offered a handpicked lineup of three Travel Designers, who will have been chosen based on their expressed travel visions and preferences.  

From this, the member selects their preferred travel consultant, who will work closely with them to create itineraries, secure exclusive stays and give access to “extraordinary travel experiences”. 

360 Private Travel’s own concierge service will also be available “to enhance and personalise each member’s itinerary, too, as well as offering access to the 360 Hotel Collection Membership and all its inclusions”. 

The company’s partnership with Forbes Travel Guide offers its travel designers direct access to hotels’ general managers to optimise stays in its partner accommodations. 

“There’s a growing need for travel to be as personalised as ever, which is why we’ve crafted our memberships in a way that allows travellers to take control of their experiences,” added Turner. “We believe success will stem from taking this personalised approach in the industry while offering flexible and fully tailorable experiences in light of growing demands.”