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Experiential travel reigns but climate is still volatile: luxury experts reveal 2025 travel trends

Luxury
Sarah Dennis
18 June 2025

The TTG and PwC Agenda Breakfast at Pan Pacific London unpacked the core factors affecting consumer choice in luxury travel this year, with experts debating the importance of experiential travel and why customers are seeking more from their holidays.

TTG's Agenda 2025 panel tackles the priorities of luxury travellers for 2025

Panellists presented a resilient and positive picture for luxury travel. Despite constant threats of volatility from economic and geopolitical events, they agreed that luxury travel had a lot to be excited about, so here are five key takeaways to help dissect the trends in booking patterns, destinations and experience, and what luxury agents should be prioritising for their clients.

Why you can’t commoditise luxury travel

The panel heard earlier from PwC partner Eleanor Scott that luxury travellers were 10% more likely than other consumer groups to be taking an experiential holiday this year, and were quick to share their observations of luxury traveller priorities.