Have you heard about all those super-rich couples going on weekend breaks to Bucharest recently? It’s unlikely, which is part of the challenge – yet also an opportunity – facing the just-opened Corinthia Bucharest.
Though locals will tell you life has improved immeasurably since the fall of Communism in 1989, Romania remains one of the EU’s less economically developed countries. In some respects, its tourism industry is also in its infancy; there has been little government investment in marketing the country’s visitor offering and last year Romania received just three million tourists (compared to 39.2 million for Great Britain).
