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Inside the ultra-luxury Moroccan riad your clients need to know about

Luxury
Jane Anderson
27 May 2025

A new riad in Marrakech could act as the catalyst for suggesting clients take a stylish short break to this most vibrant of cities.

Nobu Riad

The 19th-century former merchant’s home has been restored with local materials to retain its historic charm

Marrakech is always a thrill. That feeling of being immersed in the clatter and colour deep in the souk, haggling for Berber-inspired jewellery, fine woven rugs and the freshest saffron you could hope to find, whilst dodging moped riders through ancient market alleyways.

When senses reach such a saturation point, stepping into a serene private riad is an experience that never fails to lower the heart rate and seduce with a sense of calm.

And if a sense of serenity was part of a star rating, the new Nobu Riad would be up there in the five-star-plus category.