The Yorkshire-based company will offer both travel agents and tour operators the use of its 3FOR Calling and 3FOR Learning schemes from August 1.

According to the agency, 3FOR Calling aims to give travel professionals “virtual inbound and outbound telephone sales support” and will include a full service reservations facility, customer service helpdesk administration support, out of hours’ call response and weekend call answering.

Meanwhile, the company’s 3FOR Learning package offers a range of training programmes including ‘Telephone Techniques’, ‘Customer Excellence’ and ‘People & Performance Management’

Upon launching the schemes 3FOR managing director Trevor Davis said “We are a business that prides itself in providing a wide range of sales and support services exclusively to the industry.

"We identified that there were gaps in providing both call fulfilment services and tailored training specifically to travel businesses in a cost effective manner – so we decided to solve that problem. 

"We are partnering with two experienced businesses to provide a professional, cost effective ‘plug-in’ proposition tailored to meet every requirement and budget."

To managing the new programmes 3FOR has brought on board Maria Mills and Julie Hughes.

Mills, who formerly oversaw the running of Mid-Counties Co-operative Travel’s call centre will take charge of 3FOR Calling while, Hughes, who has previously managed training projects for Training for Travel will head up 3FOR Learning.

Davis added: “I am thrilled that Maria and Julie are joining our team. They are both well respected and experienced in their specialist fields and we believe that the addition of Training and Call Fulfilment to our current range of industry exclusive services can only complement our marketing, sales and ambassador representation services that are already being used my many leading travel companies.”