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5 ways to keep your marketing on track when it feels like the wheels are coming off

Marketing
Andrew Shelton
7 April 2025

Travel’s unique vulnerability to external forces has already been exposed this year in the form of power outages closing airports and fires shutting down entire cities.

Dealing with Donald – 6/10

Donald Trump has imposed tariffs on imports from a vast number of trade partners, including the UK (Credit: iStock / Sinenkiy)

Meanwhile, positive reports of robust demand and industry confidence are tempered by various dark mutterings about another summer of disruption.

Then there’s Donald Trump’s new tariffs, which will be levied on a range of goods and services – including the elements that comprise holidays – and look likely to start a global trade war.