Guidelines on Abta’s MemberZone follow feedback from agents for support on adopting a sustainable approach amid a growing appetite among consumers. Guidance focuses on four areas – environment, destination management, animal welfare and human rights – as identified in Abta’s Tourism for Good report.
Abta found almost three times as many people now say sustainability is important to them when planning their holiday compared to 10 years ago. It said it recognised how agents engage in sustainability varied by the size of their business and resources.
Abta overhauls sustainability guidance for agents
Business
Gary Noakes
23 February 2022
New guidance to help agents incorporate sustainability into their business has been published by Abta.
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