The Balearic Islands is considering stringent limits - or even an outright ban - on free, unrestricted alcohol provision on all-inclusive holidays.
Ministers and tourism officials have for some time been debating alcohol limits in an attempt to tackle antisocial behaviour issues blighting the islands.
Were all-inclusive packages to be restricted, or banned, it could change the face of holidaying on the Balearics for hundreds of thousands of Brits.
This week, the Balearics government has said it will put its proposals out to public consultation later this year.
According to local newspaper Diario de Majorca, while the government accepts it may be unable to prohibit alcohol, it could regulate it.
Antoni Sanso, general director of the Balearic tourist authority, told the paper the islands were proposing separate charges for alcohol, using the same formula as half-board and full-board packages that do not include alcohol.
Previous proposals have included offering free alcohol at mealtimes, or making up the cost of alcohol to holidaymakers with free excursions and other extras.
Meanwhile, Calvia Council, which governs holiday hotspot Magaluf, has held a series of meetings to discuss the dramatic spike in balcony falls.
A third young Briton, 18-year-old Thomas Channon, died last week after falling from a balcony at an apartment complex in Magaluf. It comes after 19-year-old Natalie Cormack and 20-year-old Tom Hughes fell to their death at the Eden Roc complex.
Abta said in the three months to June 12, there had been nine high profile balcony accidents, five of which were fatal. Its members, meanwhile, reported 12 balcony accidents in 2017, one of which was fatal.
The association though has warned the figures are likely only the tip of the iceberg though, with many incidents exacerbated by alcohol.
On Tuesday (July 17), British ambassador to Spain, Simon Manley, met with deputy mayor of Calvia Andreu Serra to discuss issues relating to British tourism in Majorca.
They discussed the recent balcony deaths and other incidents arising from antisocial behaviour, “the fight against abusive alcohol offers” and ways to engage young people holidaying on the island.
Last month, signs appeared in and around Magaluf - in England and Spanish - warning people they faced heavy fines for public nudity, drinking in the street and fighting.
Calvia Council, then, said it would lobby the Balearics government to more stringently regulate all-inclusive hotel packages to exclude alcohol and limit two-for-one or happy hour deals.