Allen becomes the third to join JG from Specialist Leisure Group (SLG) in less than a month.

Shearings parent SLG collapsed in May, with JG acquiring the National brand in July.

JG has since appointed former Shearings trade sales manager Claire Dutton to a like role at JG, and Julie Wilson as groups manager.

Allen will focus on short breaks, sports breaks, family and tribute product development and delivery.

He brings more than 30 years travel experience to the role, having previously worked for Travelstyle before the business was acquired by National in 2016.

Paul Mason, JG director of product and operations, said Allen offered a wealth of senior level experience, and would be instrumental in the group’s plans to build an "incredible portfolio" across its National Holidays, Just Go! Holidays and Omega Breaks brands.

Allen added: “This is a great opportunity to join a growing travel business and to use my experience to broaden the range of short breaks.

"The selection of new tours and events that we will continuously build will give travel agents a great offering for their customers."

JG launched a new trade Facebook page earlier this month, which Dutton will coordinate.