Skip to main content

Corona campaign aims to inspire UK holidays

Destinations
Tom Parry
28 July 2020

Beer brand Corona has launched an online travel hub aiming to inspire Brits to discover their “local paradise” and holiday in the UK.

Corona_beer.jpg

Created in partnership with travel planning site Culture Trip, the Rediscover Paradise platform highlights 30 British nature spots to visit and explore.

Corona will showcase the UK’s value as a holiday hotspot through a new content series and interactive map.

Culture Trip reported a rise of almost 50% in month-on-month searches for domestic holidays from June to July – with the UK currently the most-searched destination within its British audience.

The Rediscover Paradise campaign will also be backed through TV and digital advertising and a supermarket promotion to win hundreds of UK staycations.