Nowadays, agents are spoiled for choice when it comes to picking the right suppliers for their clients, with hundreds – if not pushing into the thousands – of options available to them.
Working with fewer suppliers can help agents' grow their business without compromising customer service, agents tell TTG (Credit: iStock/bojanstory)
These span tour operators, cruise lines, accommodation suppliers, airlines, bed banks and experience platforms, to name but a few examples.
But while such wide variety allows agents to fine tune their clients’ holidays to the finest detail, safe in the knowledge there’s likely to be something out there for even the most discerning or picky of customers, it can be overwhelming – or even lead to choice paralysis for client and agent alike.
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