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Earth Day: Accor scales up sustainability efforts with new role

Luxury
April Hutchinson
22 April 2021

Accor is to “scale up” its commitment to sustainability with the appointment of a new chief sustainability officer.

Brune Poirson is Accor's new chief sustainability officer (Image: Bruno Levy)

Brune Poirson was previously Secretary of State for Environmental Transition in the French government, and she will report directly to Accor’s chairman and chief executive Sebastien Bazin, as a further example of the global hospitality giant’s focus on the area.

She starts her role on 5 May, and will sit on the group’s executive committee. Accor said her role will be to “define, drive and monitor the commitments, the strategy and the roll-out of the group’s action plans in terms of sustainable development”.