Anyone wishing to fly with the Humberside Airport-based regional airline from October 29 onwards can book via flybe.com while travel agents can also access the flights via GDS under the BE code.
Anyone wishing to travel before then will still need to book via easternairways.com.
Destinations available on Flybe franchise flights operated by Eastern Airways include Aberdeen, Wick John O’Groats, Stornoway, Glasgow, Newcastle, Durham Tees Valley, Leeds Bradford, Humberside, Belfast City, Isle of Man, Anglesey, Cardiff, Norwich, Southampton, Paris Orly and Rodez.
It is hoped both airlines will benefit from the deal, with Flybe’s route network will be strengthened while Eastern Airways’ distribution channels are broadened.
Eastern Airways’ head of commercial Mathew Herzberg said: “The franchise partnership will help to broaden the sales distribution of our route network through the Flybe brand and reach a wider audience of customers who are new to the Eastern Airways operated services.
“The BE flight code gives our customers greater connectivity to Flybe’s routes and global airline associated network with one single, seamless booking, along with online check-in.”