G Adventures is launching a new podcast series to showcase its travellers’ most life-changing experiences – but with a twist.
On each episode of the podcast, entitled Anything to Declare, the true memories of a G Adventures customer will be mixed with a few fake memories made up by the operator.
Listeners will be invited to guess what are fantastic truths and what are believable lies.
Brian Young, managing director of G Adventures, spoke about the launch at this year’s G Stock Live on 28 October.
He described it as “something different rather than a straightforward podcast”.
Launching in November 2019, the podcast will be available on Apple Music, Google Play and Spotify.
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G Adventures is the world's largest small-group adventure travel company, offering more than 700 tours in 100 different countries, and service levels to meet all tastes, ages and budgets.