Gold Medal and Travel 2 chiefs say they have “taken the best of both brands” in merging the two.
Nick Hughes, dnata’s sales director, tour operations, B2B Europe, and Kerry Gallagher, marketing director, took TTG through changes to the operators during the transition period and beyond.
Gold Medal and Travel 2 will combine to operate under the single brand entity of Gold Medal, with the sub-brands Pure Luxury, Cruise Plus and Incredible Journeys also retained, with new logos.
There is no date set for the switchover and the pair said it was business as usual for now. Agents will be kept updated as things progress, with the merger due to be completed by the end of the year and a new website launched pre-Christmas.
Gallagher said: “We’ve rewritten our brand essence, which is very simply championing travel agents… they are the biggest part of our brand puzzle.”