Hong Kong’s tourism board has pledged £128 million to drive efforts to rebuild its tourism economy following the coronavirus crisis, although chief Dane Cheng said it would be many months yet before the city reopens to tourists.
Cheng, though, said the city could welcome visitors from selected markets by the end of the year
The Hong Kong Tourism Board’s (HKTB) 2021/22 work plan will be split into two phases; its short-term focus will be to encourage visitors to return as soon as possible.
When borders reopen and global travel resumes, the HKTB will launch its Open House Hong Kong campaign. This will aim to attract previous and new visitors through "tactical offers and exclusive experiences", according to the HKTB.
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