For a company that shies away from the traditional concept of “cruise”, Hurtigruten has done very well out of Channel 5 hit show Cruising with…
The programme, which aired days before Christmas, featured Scottish comedian Susan Calman as she sailed from Dover to Norway, taking in Scandinavia’s breathtaking rugged coastline.
Watched by some 3.5 million people, the show led to a 750% uplift in bookings on Hurtigruten’s Dover-based ship Maud and, four weeks later, bookings are still going strong. No wonder UK boss Anthony Daniels is smiling.
