Jet2.com and Jet2holidays is to target the younger and cheaper ends of the package holiday market as part of a plan to broaden its appeal to a wider range of consumers.
Jet2 wants to extend its appeal beyond its traditional customer base (Credit: Jet2holidays)
Speaking on Wednesday (9 July) shortly after Jet2 revealed record annual profits, chief executive Steve Heapy revealed a project was under way to open up the brand to new market segments.
“We will be widening our customer base,” he said, adding Jet2 was “over-indexed” among older and more affluent consumers, and was already taking a high share of couples and families who holidayed regularly.
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