ao link
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

Luxury travel spend largely unaffected by crisis

The Newt is one of the UK hotels now featured by Elegant Resorts
The Newt is one of the UK hotels now featured by Elegant Resorts

Luxury travellers’ budgets and desire to travel remain largely unaffected by the coronavirus crisis, even if they are seeking safer, closer-to-home ideas for now.

The conclusions are part of research by Elegant Resorts carried out in June which found 26% of respondents said “my travel plans and feelings remain unaffected”; 52% said they would be more cautious when travelling; and only 17% said they felt the need to reassess their travel plans completely.

 

When it comes to budget, 67% of customers confirmed their holiday budgets were not affected by the pandemic, while 10% even said they would spend more on luxury travel than before.

 

Looking at when people will be on the move again, 33% said they would likely travel in autumn (if government restrictions allow); 16% this winter; 35% in spring 2021; while 17% would not travel until “summer 2021 and beyond”.

 

Short haul seems the preferred option for now, with 76% saying they will most likely travel to Europe over the next 18 months, with 58% saying they would love to book private homes in the UK.

 

The Caribbean is also popular, garnering 38% of responses, while 37% said the Indian Ocean. Asia was named by 26%; Africa, 25%; Australia, 23%; and South America just 7%; but Middle East remained a solid choice, at 34%.

 

Easy and relaxing beach holidays seem to be the priority, with 94% looking for luxury beach holidays.

 

A whopping 78% said they would consider a city break, but for many, social distancing is key with 62% planning to take luxury villa holidays. Meanwhile, 39% are considering private safaris and 29% are interested in private islands; 48% are also thinking of travelling by private jet.

 

But also now more important than ever for luxury travellers are direct flights, with 62% of clients saying this is the case.

 

Safety, hygiene and reputation remain key also, with 85% saying that hygiene levels at hotels and resorts was now “more important than ever” as a consideration factor, while 75% placed a lot of stake in “airline reputation and hygiene protocol”.

To continue reading...

Please log in below or join now for access.
For assistance contact support@ttgmedia.com

Our Next Events

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU