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Next generation of industry talent 'won't put up with inaction on DEI'

Operators
James Chapple
3 June 2025

Senior figures at two of travel’s largest operators have insisted their businesses will "double down" on their DEI – diversity, equity and inclusion – agendas, and have warned others the next generation of travel industry talent won’t work for brands that don’t make a stand or those whose actions they consider to be tokenistic.

The next generation of travel talent 'won't put up with inaction on DEI'

EasyJet holidays chief executive Garry Wilson and Tui's marketing and sales director Bart Quinton Smith

Speaking at the ITT conference on Tuesday (3 June), easyJet holidays chief executive Garry Wilson and Tui marketing and sales director Bart Quinton Smith agreed travel’s talent pipeline was dependent on firms embedding DEI, sustainability and other responsible tourism practices in their operations.

Conference moderator Ayesha Hazarika asked Wilson if it was something potential employees were bringing up, whereby he revealed all easyJet holidays employees have their own sustainability objectives. "They just wouldn’t join otherwise," he told delegates. "It’s no longer an aside. It has to be in everyone’s DNA – it’s integral to how we operate."