The association’s new Stay Home, Travel Later campaign was launched over the Easter break, calling on members and partners throughout the travel sector to share pictures under the #StayHomeTravelLater hashtag across social media of their working-from-home set-up, contrasted against a photo of their planned destinations.

"We continue to dream about our next travel destinations," said Pata in a tweet announcing the campaign, and showing how to take part and contribute.

https://twitter.com/pacificasiauk/status/1248242623434780674

The campaign is also embracing the sector-wide #OneTravelIndustry movement, which aims to highlight examples of industry cooperation and solidarity amid the unprecedented challenge posed by Covid-19.

Meanwhile, Pata is developing new resources for the trade; it last week launched its coronavirus support forum for members, with additional virtual and e-learning resources for agents set to follow over the coming weeks.