Chief marketing officer Margie Whitehouse told TTG that it had been a “real challenge” but that the destination had seen “significant growth over the past 21 years since democracy” and that it should ultimately continue.
“South Africa is a very easy sell if you focus on Cape Town and the Kruger,” she said, citing the lack of jet lag, seasonality and proliferation of repeat visitors.
But she highlighted the need to focus on all the other areas and attractions the country has to offer such as heritage, food, activities and culture as well as other major cities like Johannesburg and Durban.
