Tui believes there is a trend whereby the time-poor TikTok generation see appealing travel options online but are reluctant to book them themselves, prompting them to go to an agent.
“That was the surprise with my kids – roughly 20, 25 – when they told me we have booked at the travel agency,” Ebel said.
“They said, ’why should I spend all that time searching for the right thing? I have an idea of what I want to do but want to hand over the prompt or the challenge to someone who makes the proposal’.
“I found this in the first instance weird, but it’s clever, because whenever you put things together, I quite often mix up the flight time or whatever."
