An internal reorganisation within Travelopia has resulted in a reshuffle of its American touring brands.
Trek America Travel, including TrekAmerica and Grand American Adventures (GAA), has been transferred to its sister company, Exodus Travels.
Although TrekAmerica will continue trading as usual, GAA will be sold and marketed as part of the Exodus product range.
Trips already booked with GAA will go ahead as planned and Travelopia said all customers and partners are being contacted about the new relationship.
“The Trek America brand is the celebrated and trusted home for some phenomenal and iconic tours,” said Travelopia Adventure and Exodus managing director Sam Seward.
“The whole Exodus team is excited about the potential synergies and opportunity offered by integrating the Trek business into our global adventure operation.
“With new investment in our marketing, technology, commercial and trade-facing team, we expect to see the excellent growth achieved by Exodus replicated at both Trek and GAA.”