Together, Virgin and Barbie have created three dolls representing a pilot, engineer and a member of cabin crew to highlight the range of careers available at an airline such as Virgin. The partnership will include school visits by female pilots and engineers.
Figures from the Women’s Engineering Society show just 12% of the UK’s engineering workforce is female, while just 4.3% of UK pilots are women. Barbie has had more than 200 careers in her history, with the dolls adding three more.
Each of the dolls feature Barbie wearing a Virgin Atlantic uniform and highlight different skin tones and body types.
